herDomain’s Weekend Workshop on Social Media Analytics taught students all of the major social media analytics tools available for companies to use. Students were exposed to the purpose of creating a social media presence, utilizing data analytics and combining the two skills to detect sentiment analysis of a company. The course was designed to enhance the skills of digital marketers interested in working in the field and learning the most cutting-edge software. This course was open to anyone interested in learning a new skill and tool.
By the end of the workshop, students had learned how to:
Measure public opinion on a brand.
Analyze the demographic breakdown of sentiment analysis .
Leverage IBM Watson for Social Media Analytics to help companies.
Discover new tools being leveraged for digital marketing.
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