IBM Social Media Analytics

Let’s face it - it’s 2018 and we all have a pretty good understanding of social media and how it works, right? But what if we tell you that there are many ways to improve your brand loyalty, brand awareness, and how social media analytics can help. Join us for a remote session where you will learn more about the power of social media analytics. Participants will be introduced to and work on new tools regarding data analytics/ social media analytics including IBM Watson Analytics for Social Media, Brand24, Keyhole and Tweet Reach.

Topics covered:

  • Introduction of herDomian 
  • What is Social Media/Social Media Analytics
  • IBM Watson Analytics for Social Media (Demo) • Brand24 Demo
  • Keyhole Demo
  • Tweetreach Demo
  • Question/ Answers  

Ummarah Ashraf

Ummarah Ashraf is an instructor at herDomain, currently pursuing her masters in Computer Sciences at COMSATS University

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